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Alterna




Alterna® - short for "alternative" - is the professional hair care line that is inspired by, and designed for the true demands of today's salon professional.

Launched in January 1997, Alterna was born from years of intense research and development.

At Alterna, our goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional hair care. 

5 stars (10)

4 stars (60)

3 stars (85)

2 stars (107)

Unrated (18)